Jamaica and the Beast: Negril and the Tourist Landscape
Jamaica and the Beast: Negril and the Tourist Landscape
In this chapter, Brian Hudson explores the effects of tourism on the Caribbean landscape, focusing on the transformation of the Negril area in Jamaica in the latter half of the twentieth century. His study not only shows how development projects driven by the tourist industry have physically remade the landscape, but also considers how this landscape has been aestheticized and ‘repackaged’ in newspapers, travel guides, and other media. Hudson witnessed the early phase of Negril’s development during his period of service with the Jamaican Government Town Planning Department. Later he became involved in the conservation movement in Jamaica, responding to the baleful effects of poorly designed and inadequately controlled development. While the chapter throws light on the problematic tendency for the Caribbean to be portrayed in terms of ‘unspoiled’ beaches and paradisiacal beauty spots, it also reveals the way in which the rhetoric of ‘the pristine’ versus ‘the degraded’ can be mobilized in the cause of resisting unsustainable development.
Keywords: Jamaica; Negril, tourism, development, town planning, conservationism, environmentalism, media discourse
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