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Argentine Cinema and National Identity (1966-1976)$
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Carolina Rocha

Print publication date: 2018

Print ISBN-13: 9781786940544

Published to Liverpool Scholarship Online: September 2018

DOI: 10.5949/liverpool/9781786940544.001.0001

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Argentine Cinema in the Late 1950s and Early 1960s

Argentine Cinema in the Late 1950s and Early 1960s

(p.27) Chapter 2 Argentine Cinema in the Late 1950s and Early 1960s
Argentine Cinema and National Identity (1966-1976)

Carolina Rocha

Liverpool University Press

Relying on Valentina Vitali and Paul Willemen’s statement that ‘both as an industry and a discursive practice, cinema is an adjunct of capitalism’ (2006, 7), I explain that to offset competition from American films, the Argentine state persistently sought to protect national film production through several laws, the most crucial of which was Law 62/57. Nevertheless, in the transition from the studio system to independent filmmaking, the Argentine film industry had an uneven success in its attempt to gain a considerable share of the domestic market. Through trial and error, the Argentine state, directors, and producers came up with different solutions to strengthen the production and circulation of national films, which in many cases were resisted by exhibitors and distributors.

Keywords:   Hollywood competition, Law 62/57, Studio system, Independent filmmaking

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