I summarize the challenges of post-Peronists governments— mostly military authorities—to shape national cultural while also attempting to modernize the country. I showed that cinema was understood as a fundamental medium to disseminate national identity and thus, was highly protected through different laws. Although encouraged to produce quality box-office success, filmmakers explored different themes and techniques. Only in the late 1960s two genres—the historical and gauchesque— crystalized those efforts by thoroughly engaging with the national past. By so doing, they contributed to making quality films that touched on national identity.
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